Business Communication

• ·         WHAT IS COMMUNICATION?

Communication is the production and exchange of information with meaning by use of signs and symbols. It involves encoding and sending messages, receiving and decoding them, and interpreting the information and meaning.  Communication saturates all levels of human experience.

Communication is exchange of ideas and meanings between two persons. Generally define communication as the process of transfer of information between two sources with meaning.

Thompson, the well-known sociologist defines communication is a form of action which take places in a social content and is related to question of economic, political, coercive and symbolic power in society.

Communication has been classified in to several types in terms of the verbal and non- verbal the technological and non- technological.

• ·         WHAT IS BUSINESS?

Business, according to http://www.investopedia.com/terms/b/business.asp is :

1. An organization or enterprising entity engaged in commercial, industrial or professional activities. A business can be a for-profit entity, such as a publicly-traded corporation, or a non-profit organization engaged in business activities, such as an agricultural cooperative.

2. Any commercial, industrial or professional activity undertaken by an individual or a group.
3. A reference to a specific area or type of economic activity.

• ·         WHAT IS BUSINESS COMMUNICATION?

Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company.

Business communication (or simply "communications", in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.

Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth.

Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.

• ·         COMMUNICATION CIRCLE ILLUSTRATION :